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Reports 11 May 2026 1 min read

Updated Clients Report: Active, Reactivated, and New Customer Insights 2026 May Release

Updated Clients Report: Active, Reactivated, and New Customer Insights 2026 May Release
Update

Active and returning customer analysis

The Clients Report adds an Active Customers tab for members active during a selected period. A configurable number of gap days can bridge a short lapse between memberships. A Reactivated tab uses a chosen gap threshold to identify members returning after a longer break.

The New Clients tab now emphasizes people who bought a membership or single visit rather than every newly created profile. Staff can send email or push communications from report tabs to address the selected group, such as onboarding new purchasers or welcoming back returning members.

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