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Expanded annual business indicators
The Annual Indicator Report gains more revenue measures, including membership and direct debit income, average revenue per customer, single-visit sales, vouchers, deposits, event income, product sales and rentals. Managers can compare indicators across a selected period.
Operational measures include unique visitors, class and event participation, group events, new customers, membership and visit purchasers, check-ins, average visits per customer and signed waivers. The broader set connects revenue changes to attendance and customer activity.
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